Does Mergo Support Conditional Placeholders?

Mergo users often inquire about the ability to include conditional logic within their email campaigns, specifically regarding the use of placeholders. A common question is whether it's possible to display different phrases based on the value of a row in a merge column, such as displaying "phrase-X" if the value is less than a certain number, and "phrase-Y" otherwise.

Currently, Mergo supports standard merge tags (placeholders) that allow for the personalization of your email campaigns by including specific data from your Google Sheets directly into your emails. However, Mergo does not explicitly support conditional logic within placeholders directly. This means that the functionality to display different phrases based on the value of a row in a merge column is not directly supported through built-in features.

As a workaround, users can prepare their Google Sheet in advance to include the conditional logic within the sheet itself. This can be achieved by using Google Sheets' built-in functions to create a new column that outputs the desired phrase (phrase-X or phrase-Y) based on the specified condition. Then, this new column can be used as a merge tag in your Mergo campaign.