Understanding Google's New Email Sender Guidelines for Mergo Users
Introduction
Google has recently announced new "Email sender guidelines" that are set to go into effect in February 2024. These guidelines are designed to improve the security and reliability of emails sent to Gmail accounts. As a Mergo user, it's important to understand how these changes may affect your email campaigns.
Email Authentication and Infrastructure
The new guidelines include recommendations for email authentication and infrastructure configuration. However, it's important to note that these do not directly apply to Mergo users. Mergo utilizes the Gmail API for sending emails, which means emails are sent directly by Google, just like when using the Gmail interface. For Google Workspace domain owners, setting up SPF, DKIM, and DMARC policies as recommended by Google is advisable, but no additional steps are required for Mergo.
Gmail administrators should set up email authentication to protect their organization's email. Authentication helps prevent messages from your organization from being marked as spam. It also prevents spammers from impersonating your domain or organization in spoofing and phishing emails.
See Prevent spam, spoofing & phishing with Gmail authentication
Subscriptions and Message Formatting
One key aspect of the guidelines is to only send emails to recipients who have explicitly opted in to receive them. Mergo offers features to easily manage subscriptions and include unsubscribe links in your emails. Additionally, since Mergo uses Gmail drafts as email templates, the formatting of your emails will naturally comply with Gmail's message formatting guidelines.
Sending Guidelines
The guidelines also provide advice on best practices for sending emails, such as avoiding the mixture of different types of content in the same message and not purchasing email addresses. Since Mergo operates within Gmail's infrastructure, concerns about IP addresses and PTR records are irrelevant for Mergo users.
Conclusion
In summary, Google's new "Email sender guidelines" introduce several recommendations for sending emails to Gmail accounts. However, Mergo users can rest assured that the technical aspects of email authentication are already handled by the platform. It's crucial to focus on ethical sending practices, such as obtaining consent from recipients and avoiding spamming activities.