Personalize your campaigns with merge tags

Make your recipients feel unique by adding personalized data tags like {{First Name}} to your email content. Increase their open rates and engagement with custom subject lines. Follow this tutorial to learn more about this feature.  

1

Add {{merge tags}} in the body and/or the subject of your Gmail draft.
In our example below, we used the {{merge tags}} for Date, First Name, & Location
When we initialize the Mergo process, data from our campaign sheet will replace these merge tags with data from our recipient list.

2

Make sure your markers perfectly match your headers in your Google spreadsheet.
If you write {{date}} in your Gmail draft but you entered {{Date}} in your sheet, Mergo won’t replace this merge field as it is case and space sensitive.

Note: Merge tags are case-sensitive.

3

Be careful with extra spaces in your column headers - remove them if there are any.

Note: Merge tags are also space-sensitive.

If you want to check that your merge fields are correctly replaced, use our preview option to send a test email to yourself before launching your campaign.

That’s it! All your personalized {{merge tags}} have been replaced with data from your campaign sheet.