Personalize your campaigns with merge tags
Make your recipients feel unique by adding personalized merge tags like {{First Name}} to your email content. Increase your open rates by engaging your recipients using customized subject lines. Follow this tutorial to learn more about this feature.
Info: Other names for merge tags are placeholders or markers.
Add {{merge tags}} in the body and/or the subject of your Gmail draft.
To create a merge tag, simply enclose the relevant header label within double-curly braces {{}}. In our example below, we used the {{merge tags}} for the header labels Date, First Name, and Location:
- {{Date}}
- {{First Name}}
- {{Location}}
When we initialize the Mergo process, data from your campaign sheet will replace these merge tags.
Info: Merge tags also works with our Follow-up editor.
Make sure your markers perfectly match your headers in your Google spreadsheet.
If you write {{date}} in your Gmail draft but you entered {{Date}} in your sheet, Mergo won’t replace this merge field as it is case and space sensitive.
Note: Merge tags are case-sensitive.
Be careful with extra spaces in your column headers - remove them if there are any.
Note: Merge tags are also space-sensitive.
Info: If you want to check that your merge tags are replaced with correct data, use our preview option and send a test email to yourself before launching your campaign.
That’s it! All your personalized {{merge tags}} have been replaced with data from your campaign sheet.
