Opened, Bounced, Not sent... Know your campaign Metrics
Mergo's Tracking tool helps improve your email campaigns by monitoring who opens, clicks, and responds to your emails. Mergo also records any bounces and unsubscribes in real-time.
In this article
Sent email metrics
OPENED (Open rate)
The technology that stands behind email open tracking is fairly simple. Mergo automatically adds a *tracking pixel within each email you send. A *tracking pixel is a 1x1 pixel image that is invisible to the recipients, and will only be loaded when the recipient opens the email. When the tracking pixel is loaded, Mergo receives this information and adds it to the open tracking report.
CLICKED (Click rate)
To track a link, Mergo replaces your original URL with one that points to our servers and then redirects to the destination URL. This redirection through our server triggers our click tracker and the information is saved in Mergo.
Note: This process only affects the hyperlink of your URL. If you do a plain-text mode campaign, the recipient will be able to see our redirect URL.
RESPONDED (Response rate)
Mergo is equipped with a recursive checking system that regularly checks the thread of your emails to see if recipients responded.
UNSUBSCRIBED (Unsubscribe rate)
This metric is based on the same principle as that of our click rate. When a recipient clicks on an unsubscribe link, he is redirected to a specific Mergo webpage. Then, this information is collected and displayed in our Mergo Tracking tool.
BOUNCED (Bounce rate)
When an email is rejected by Google's server (this usually happens because the email address is incorrect), the sender is warned with an automatic email. This information is collected and displayed in our Mergo Tracking tool.
Note: You can easily identify your unengaged audience and scrub them from your recipient list to decrease your bounced rate.
Not Sent email status
Here's a summary to help you review email statuses that are NOT SENT.
You can review and/or restore the list of Already Unsubscribed email addresses. Read our tutorial on how to Unblock (restore) your unsubscribed recipients.
Mergo will automatically skip processing blank rows under the Email column and will tag this as NO RECIPIENT under the Merge status column. Each blank entry will be recorded in the No Recipient summary.
- The subject of the email is too long.
- An error with the alias used by the user.
- A Google-related error: their service is down or not working properly.
- The @ sign is missing in the email address
- There are three @ signs
- The Google service is invoked too many times for one day.
- The operation is not allowed by Gmail.
- The draft was not found.
- The user quota is exceeded.
- The user does not have permission to request the service (this may be related to multiple accounts logged into the user's browser or permission to run a script with a Google account).
Mergo will attempt to send the email again to the same address when the campaign is re-initialized.